HISTORY
THE BEAUTY OF A BRAND

Beauty is knowledge, tradition and innovation that move in unison, method, attention to detail that becomes an element of style, selection of the finest fibres from the source, tireless creativity and research, ethics that translate into commitment to respecting people and the environment.

Beauty is style, it is the language of our values. The expression of what we have always been and represent.

HISTORY INSPIRED BY THE FUTURE

Mastery in the making, craftsmanship by hand, sartorial culture. From 1815 to eternity, the soul of our fabrics will continue to tell stories of excellence, territory and quality.

Historical values of our brand, secular values of a textile district, Biella, which has written the future of fabric in the world.

This is our historical legacy, this is the institutional heritage that we reinvent, collection after collection, with creativity, research and innovation.

Ancient wisdom rooted in history and creative tension inspired by the future. This is how our style takes shape: noble, refined, efficient.

YESTERDAY, TODAY, TOMORROW

For us, innovation is the physiological attitude to keep up with the times.

The ability to not lose sight of the future, the talent to revisit our historical legacy, ensuring it is always up-to-date in line with the expectations of the present. 

Within each fabric of the Guabello Collection our history is revisited with a modern touch with the use of Motion technology.

Natural stretch with reduced impact, future in its purest form.

IN RESPECT FOR THE FUTURE

Natural fibres with an ethical soul, collections that arise out of respect for the environment, society and people. Limitation of the use of chemicals, protection for biodiversity, certified production processes, traceability from the selection of raw materials to the finished fabric, care for the territory and human rights, attention to animal welfare.

 

Guabello has the following certifications: ISO 14001, ‘Authentico’ and SA 8000. We have chosen ethics, environmental and social sustainability, in respect for everything around us. Respecting future generations and ourselves.

CREATIVITY IN ALL ITS FORMS

Wefts made from tradition and innovation always woven through the warp, with the creativity that distinguishes us.

 

Infinite unusual colours, rich tones, lively elegance, contemporary taste. Fabrics in fine wool and other exclusive yarns to meet the most refined needs. Processes that enhance naturalness and comfort.

 

Technologies that change the rules of elasticity and fit.