k-easy

ss22|snapshot

CHAPTER 1

SNAPSHOT

In the midst of digital revolution, the unexpected return of instant photography highlights the pleasure of telling stories by images, with an immediate hand-on result. Unlike the thousands of photos that end up being forgotten in the memory of our smartphone, with snapshots, and their scent of reality, is immediately an emotion. Known as the Master of Light, photography director Robby Müller used Polaroids as a personal method of research. Sometimes, he would take several snapshots of the same scene, to study the light and find the perfect shot. The result is what he himself called a visual diary, a real contamination from the analogue world, to slow down digital time.

Symbol of spontaneity with which they try to hold the best moments of everyday life, for the creation of K-Easy fabrics, our designers have been inspired by snapshot, to those precious moments immortalized and the inestimable value that each of us gives them.

K-Easy is the excellence of wool brought to a higher level of performances. A perfect mix of innovation, casual and refinement, definitively breaks down the boundaries between formal and informal, following a new path of modern menswear.

Synonymous with lightness and comfort, it doesn’t crease and is able to perfectly shape following every movement of the body.