A theatrical performance that used the Lanificio Guabello factory as a natural stage.

The play is, in fact, a tribute to the historical, cultural and social journey of the Biella textile industry, in which Lanificio Guabello has played a starring role for over 200 years.

Many of the actors were employees of Lanificio Guabello as well as students in Biella, demonstrating how values such as commitment, creativity and craftsmanship have been handed down.

Values of excellence that are recognized today at Lanificio Guabello by the most qualified customers in different markets, just as they were two centuries ago.